We track them. Trap them. Disrupt them.

We’ve been researching norms for more than a decade with some of the most prominent businesses and organizations in the world.


We understand how to subvert them in order to sharpen thinking, accelerate innovation, and to design better, more effective strategies for growth and profit, for scale and impact. Or straight-up disruption.

In other words, to design for “Aha!”.

We can teach you how to track and trap norms with one of our Strategic Imagination™ workshops, and an introduction to Innovation Dynamics™ — our proprietary method of norm identification, deviation and diffusion.

Or we can track and trap them together through a GreenHouse partnership; and design ways to dismantle or transcend them through a new model for change.

It all depends on what you want to do.