James has spent his career defining new, relevant needs in the market — and designing solutions and products to address those needs from a decidedly human perspective. 

After graduating Cornell University, James co-founded a media and e-commerce business, SoulGear. Later he created and developed a revolutionary product for the beverage industry that won numerous design awards.

GreenHouse::Innovation affords him an opportunity to leverage the sum of his experience to help others in new ways. Curiosity is his guiding light, and he has proven time and again that challenging the norms allows is the path of human development, which ultimately translates into success on many levels. 

In his free time, James loves being a Dad to his twins. He enjoys learning about various historic ages, listening to podcasts, and likes snowboarding, windsurfing and other outdoor sports. ::