Approach::

 

“Science of creativity!”some call it.

We call it Strategic Imagination.™

 

Based on more than five years of empirical research in the public, private, social and academic sectors, and grounded in the GreenHouse Theory of Social Innovation, SI relies on six different Innovation Dynamics™.

These dynamics are lenses, really, which help our client-partners transcend conventional thinking by enabling them to see things and think things that they have never seen or thought before.

We use SI and these six lenses to help organizations::

  • Develop strategies for scale and impact or straight-up disruption

  • Stay relevant and well ahead of the rate of change

  • Turbocharge internal innovation capabilities

  • Unlock hidden utilities to existing data and insights

Whether you’re launching a new product in a new market, integrating business cultures, or trying to design a new model for meaningful, measurable change, you need an “Aha!” moment or two.

You need Strategic Imagination.™

What’s the first step toward your “Aha!”?

Identify the norms related to your challenge or opportunity…

 
 
 

We are norm hunters:: 

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We track them. Trap them. Disrupt them.

We’ve been researching norms for more than a decade with some of the most prominent businesses and organizations in the world.

LEARN MORE ABOUT NORMS HERE.

We understand how to subvert them in order to sharpen thinking, accelerate innovation, and to design better, more effective strategies for growth and profit, for scale and impact. Or straight-up disruption.

In other words, to design for “Aha!”.

We can teach you how to track and trap norms with one of our Strategic Imagination™ workshops, and an introduction to Innovation Dynamics™ — our proprietary method of norm identification, deviation and diffusion.

Or we can track and trap them together through a GreenHouse partnership; and design ways to dismantle or transcend them through a new model for change.

It all depends on what you want to do.

 
 

Our approach has helped::

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Corporate

BOEING

CAA

EXELON

STARBUCKS

COCA-COLA

ROYAL BANK OF CANADA

AKERMAN LLP

 

NPO/Academic

ASHOKA

DALAI LAMA CENTER FOR PEACE AND EDUCATION

HARVARD MEDICAL SCHOOL

KIGALI GENOCIDE MEMORIAL

SUSAN POORMAN BLACKIE OVARIAN CANCER FOUNDATION

TED

USC SUZANNE DWORAK-PECK SCHOOL OF SOCIAL WORK

UNITED STATES HOLOCAUST MEMORIAL MUSEUM

CHICAGO LITERACY ALLIANCE

WEST COLLECTION

CREATIVE COALITION

HUMANITIES WITHOUT WALLS

10.10.10

JCFS

 

Public

COMMUNITY OF DEMOCRACIES

NASA

NEA

UNITED NATIONS

UNITED STATES DEPARTMENT OF STATE

WALTER REED MILITARY MEDICAL HOSPITAL