“Science of creativity!”some call it.
We call it Strategic Imagination.™
Based on more than five years of empirical research in the public, private, social and academic sectors, and grounded in the GreenHouse Theory of Social Innovation, SI relies on six different Innovation Dynamics™.
These dynamics are lenses, really, which help our client-partners transcend conventional thinking by enabling them to see things and think things that they have never seen or thought before.
We use SI and these six lenses to help organizations::
Develop strategies for scale and impact or straight-up disruption
Stay relevant and well ahead of the rate of change
Turbocharge internal innovation capabilities
Unlock hidden utilities to existing data and insights
Whether you’re launching a new product in a new market, integrating business cultures, or trying to design a new model for meaningful, measurable change, you need an “Aha!” moment or two.
You need Strategic Imagination.™
What’s the first step toward your “Aha!”?
Identify the norms related to your challenge or opportunity…
We are norm hunters::
We track them. Trap them. Disrupt them.
We’ve been researching norms for more than a decade with some of the most prominent businesses and organizations in the world.
LEARN MORE ABOUT NORMS HERE.
We understand how to subvert them in order to sharpen thinking, accelerate innovation, and to design better, more effective strategies for growth and profit, for scale and impact. Or straight-up disruption.
In other words, to design for “Aha!”.
We can teach you how to track and trap norms with one of our Strategic Imagination™ workshops, and an introduction to Innovation Dynamics™ — our proprietary method of norm identification, deviation and diffusion.
Or we can track and trap them together through a GreenHouse partnership; and design ways to dismantle or transcend them through a new model for change.
It all depends on what you want to do.
Our approach has helped::
ROYAL BANK OF CANADA
DALAI LAMA CENTER FOR PEACE AND EDUCATION
HARVARD MEDICAL SCHOOL
KIGALI GENOCIDE MEMORIAL
SUSAN POORMAN BLACKIE OVARIAN CANCER FOUNDATION
USC SUZANNE DWORAK-PECK SCHOOL OF SOCIAL WORK
UNITED STATES HOLOCAUST MEMORIAL MUSEUM
CHICAGO LITERACY ALLIANCE
HUMANITIES WITHOUT WALLS
COMMUNITY OF DEMOCRACIES
UNITED STATES DEPARTMENT OF STATE
WALTER REED MILITARY MEDICAL HOSPITAL